Brand moodboards

The campaign
board your
client signs off on.

Gather visual direction, set, props and per-deliverable shots on one board — then share a single link. Your client views it and adds their own brand references and feedback with no account, no app, no sign-up. The link just works.

Request access → Build with Claude

Free plan  ·  200 MB  ·  No credit card

Brand campaign visual direction reference on a Cobalt moodboard
Product and set styling reference
Campaign talent and lighting reference
Live
01 — The share link

No login wall between you and the client

Clients don't run SaaS accounts and they shouldn't have to. Send one link; they open it on their phone or laptop and see exactly the direction you are proposing — and add brand assets, competitor references or feedback of their own, instantly.

02 — Build it with AI

Describe the campaign, let Claude build the board

Cobalt connects to Claude over MCP. Tell it the brand, the deliverables, the visual direction, and Claude creates the board, sorts columns by deliverable, pulls reference images, and writes direction notes — from a single message.

No-account sharing

Share the campaign board.
Nobody signs up.

This is the part that changes how a client project comes together. Copy the share link, drop it in an email or Slack, and everyone — the marketing lead, the brand manager, your producer — opens it in a browser and starts contributing. No passwords, no installs, no "create an account first" wall slowing down sign-off.

One link, any device

Copy a link, paste it in an email. Your client opens it on their laptop in the office; the producer opens it on a phone on set. Same board, no onboarding, nothing to download.

Confidential to the client

Put a password on a client board and add a custom welcome message. Still no account required to open it — just the password you choose. Keep an unreleased campaign under wraps.

Feedback lands in real time

When the client drops a brand reference or a note on tone, it appears on your canvas live. The direction gets agreed on the board — not in a thread of back-and-forth emails.

The workflow

From brief to sign-off,
on one board.

Cobalt maps to how a client campaign actually comes together — direction first, then agreed deliverables. Build the direction, pull in the client, lock the brief.

1

Build the visual direction

Start a board and lay out columns: visual direction, set and props, talent, palette, per-deliverable shot lists. Drag in references, paste image URLs, write direction notes.

2

Share one link with the client

Send the link to your client. They open it with no account and add brand assets, references and feedback — so the campaign direction is agreed before you ever load a card on shoot day.

3

Shoot, then archive

Keep a searchable library of every campaign board — organized by client, brand or quarter. Full-text search pulls up the exact reference set when the next brief lands.

AI-native · MCP integration

Connect Claude
to your moodboards.

Cobalt exposes an MCP server — the protocol Claude uses to work with external tools. Add your token in Settings, or connect via OAuth on claude.ai, and Claude can build, populate and reorganize your boards by chat.

A brand campaign moodboard built in Cobalt — visual-direction references, columns per deliverable, connector arrows and a colour palette, generated from a single chat with Claude

Describe the campaign.
Get a finished board.

Tell Claude: "Build a moodboard for a Q3 product campaign — visual direction, set, talent and three deliverables, eight reference images, a direction note per column." It creates the board, organizes the columns, pulls reference images from the web, and writes the notes. Then you share the link.

It works with all your boards: search across your whole library, create boards and columns, add notes, links and images up to 25 MB, and move or rename cards — all from a single conversation.

create_board create_column add_image create_element search move_element
Questions

Brand photographer FAQ.

No. Anyone with the share link opens the board in any browser and can view it — and contribute, if you allow it — without an account, a sign-in, or an app install. Only you, the photographer or studio, need a Cobalt account.
Yes. With contribute mode on, the client can drop in brand assets, product shots, competitor references and tone-of-voice notes straight from their phone or laptop — so the campaign direction is agreed before you ever load a card.
Yes. On paid plans you can put a password on a share link and add a custom welcome message, so an unreleased campaign stays confidential to the client while still needing no account to open.
Cobalt exposes an MCP server, so you can connect Claude to your boards. Describe the campaign — the brand, the deliverables, the visual direction — and Claude can create the board, organize columns by deliverable, pull reference images from the web, and write direction notes from a single message.
Images and files, notes, links, headings, to-dos and color swatches, arranged freely on a canvas or in columns. Brand and content shooters typically build columns for visual direction, set and props, talent, palette and per-deliverable shot lists. Images up to 25 MB each.
Related

Fashion & editorial boards →

Building looks instead of deliverables? Share a look board with stylists, MUAs and models — no account.

 Related

Photographer moodboards →

Any shoot — build the visual brief and share one no-login link with your model, MUA and client.
Free to start · cobalt.photos

Get the campaign
signed off faster.

Build your first brand campaign board, then share it with your client — no sign-up required on their end. Cobalt is invite-only today; request access to get started.

Request access → Connect to Claude